Developing the FLEET brand

We love the iconic FLEET logo, and so do our members, who have enjoyed wearing it on hoodies, T-shirts and face stickers, working it into scientific experiments, and outreach apparatus.

What’s the secret of a great logo? For us, it was involving a large team, being clear about what we wanted to do, and why, and iterating back and forward until we found something we loved.

The story of the logo’s development goes  back to the Centre’s early years, October 4 2016, when team FLEET started its journey to sculpt the new Centre’s identity—with a goal of being more than just an acronym but a symbol of innovation and progress.